Why Did the Price Increase During Checkout? (Understanding "Lenses Included")

When you look at frames on our website, the price listed on the product page (for example, $179) reflects the starting base price.

However, as you customize your glasses for your specific vision needs, upgrading your lens type or adding protective coatings will adjust your final cart total.

What is Included in the Base Frame Price?

Our advertised base frame price automatically includes:

• Vision Types: Single Vision (Distance), Near Vision (Reading), or Non-Prescription (Fashion/Plano).

• Lens Package: Our standard Value or Silver Clear Lenses.

What Causes the Price to Increase?

If your total price changes during the design process, it is because you selected optional lens upgrades or add-ons. Additional costs are shown clearly in brackets next to each feature as you build your glasses:

• Multifocal Lenses: Upgrading to Progressive or Bifocal lenses.

• Specialty Lens Materials: Upgrading to Thinner/Polycarbonate or High-Index lenses for stronger prescriptions.

• Lens Treatments & Tints: Adding Transitions®, Sun Tints, Polarized lenses, or Blue Light blocking filters.

• Premium Coatings: Adding Anti-Scratch, Anti-Reflective, or Hydrophobic protective layers.

🛒 How it appears in your checkout summary: Please note that all selected lens upgrades (such as high-index materials, coatings, or progressive powers) are combined into a single total lens line item in your cart and checkout summary.

💡 Pro-Tip to Lower Your Total: Don't forget to apply an active promotional coupon code in your shopping cart before finalizing your purchase to get a massive discount on your frames and upgrades!